About the Programme

MA (Journalism & Mass Communication) programme provides a comprehensive exposure to various aspects related to Journalism and Mass Communication to equip you with necessary knowledge, skills, attitudes and competencies. The programme aims to develop skilled human resources in media and communication with a holistic appreciation of media as a tool for change and development. The programme will help you to build competencies and develop professional skills to avail employment opportunities in various media sectors. It will provide opportunities to those who are working in media organisations without appropriate formal training to upgrade their knowledge and competencies.

The media have grown exponentially during the past few decades. The press is flourishing in terms of circulation and readership in a variety of languages. Radio has shown considerable resurgence and the expansion of television in the recent past is unrivalled. While Public Relations and advertising continue to thrive, the Internet and digital media have taken great strides facilitating easier and faster information dissemination. The spread of literacy and the advent of information technology have given greater thrust to the rapid growth of media.

These areas of journalism and mass communication have manifest as well as latent needs for trained human resources. To cater to these needs, there is a strong need to offer MA (Journalism & Mass Communication) with a blend of theory and practice. The programme aims to address the needs of trained human resources in the expanding media and fill the gaps in the areas of higher learning and research by reaching out to widely dispersed groups.

IGNOU with its vast network of regional centres and study centres and the strength of developing exhaustive learning materials is uniquely placed to bridge this gap and provide practical training through collaborative arrangements with partner institutions.

After completing the programme, you will be able to acquire specific knowledge and skills enabling you to:

• report, edit, present and produce programmes for the print and broadcast media
• work in electronic and digital media sectors
• work in academic institutions and research organisations
• work in development media sectors
• join the fields of advertising, public relations and corporate communication